Manchester based lager business lands private equity backing

Skinny Lager

The company behind the Skinny Lager brand has secured private equity backing.

SkinnyBrands – which is based in Manchester – has secured backing from Mosaic Private Equity.

Mosaic has taken a 37.5 per cent stake in the business for an undisclosed sum.

Alongside the backing, SkinnyBrands’ management has been strengthened with Mihai Albu, ex-chief executive of ABI Russia and Central Europe.

He has taken on the chief executive role and Adrian Hirst, ex-global sales director at Kopparberg, being brought in as chief compliance officer.

Co-founder Tom Bell said: “This is an incredibly exciting new chapter of the company’s rapid development and one that will shape the future for the business and hopefully the industry for years to come.

“We have been spearheading the very significant shift in what consumers are looking for in their alcohol choice and ‘lifestyle’ is a category we have been pushing for a very long time and now we have the backing and management to make significant inroads within the industry.”

SkinnyBrands has gained traction in both the UK and international markets with the Skinny Lager product now listed in Tesco, Asda, Morrisons, Amazon and Ocado, along with more than 1,500 bars and 12 overseas markets.