Excelsior finds plastic fantastic
A BURY-based manufacturing company is on target to grow its £5m turnover after doubling annual sales in two niche sectors.
Family-run business Excelsior has seen revenue from its winter grit bins product range increase by 100 per cent in consecutive years, following two years of heavy snow.
At the same time, the company has doubled its volume of sales in the equestrian events market after acquiring Classic Showjumps in February 2010.
The rotational-moulding business currently turns over £5m and employs 70 staff at three premises in Bury.
Finance director Steve Goodfellow said: “Unusually for roto-moulding business, we have several of our own proprietary product ranges, in addition to being heavily involved with the manufacture of customers’ own products.
“This means we are not reliant on manufacturing for other businesses because we have our own well-established trade networks for our products. We also have our own in-house sheet steel tooling company, which is unique in the industry.”
Goodfellow said that sales of grit bins were doubling every year and now accounted for around 25% of the company’s total sales. Meanwhile, he expects to grow turnover at Classic Showjumps from the current level of £200,000 to £500,000 within three years.
Excelsior has been given strategic business advice by accountants Moore and Smalley.
Partner Michael Proudfoot said: “Excelsior has recognised that sectors of the fabrication market have declined and has responded innovatively by developing fresh products where it has identified a growing need. The company’s innovation has secured a bright future for the business.”
