Property firm agrees two-year partnership deal with football club

Manchester real estate firm OBI has agreed a two-year agreement as an official platinum partner of Stoke City Football Club

OBI’s branding will feature on a wide variety of club inventory, including South Stand naming rights at the bet 365 Stadium.

The stand will be known as The OBI Stand for the forthcoming season, as well as the 20/21 campaign.

Paul Lakin, City’s chief commercial officer, said: “It gives me great pleasure to welcome OBI as platinum partners of the club.

“OBI are a hugely successful and rapidly expanding business and we are delighted to be working in partnership to deliver their objectives and provide them with a platform to promote their business on a national and international stage.”

Founded in 2010, OBI focusses on providing innovative advice to a range of national and international clients – delivering integrated real estate solutions to include searching for and acquiring new business space, workplace consultancy, interior design and project management.

The business also has its own creative agency, Studio OBI, which specialises in branding, marketing and digital content.

It has landed numerous awards, including being crowned Niche Agency Team of the Year 2019 in the recent national Property Week Awards.

Co-founder, Will Lewis, said: “I grew up in the Stoke area and I am a lifelong fan of the club.

“Stoke City’s values and ambitious approach very much aligns with OBI as a company and are delighted to be sponsoring the South Stand and working with the Stoke City over the next two seasons.

“We wish the management, players and supporters all the best during what will be another exciting period in the club’s history.”