Salford City scores with five-year sponsorship deal
Telecoms giant TalkTalk has announced a five-year sponsorship deal with Salford City FC, which last season won promotion to League Two.
TalkTalk is preparing to relocate its headquarters to Salford Quays next month.
The broadband firm announced plans last November to move out of London to Greater Manchester, which is likely to lead to around 500 jobs heading North.
It said the deal with the club is part of its long-term commitment to the local community.
Its sponsorship runs from the start of the 2019/2020 football season to the end of the 2023/2024 season.
It will give TalkTalk brand visibility across all televised games, the stadium’s media hub, and matchday programme. It will also support the club’s grassroots activity in the local community.
The club described the deal as a natural fit for both sides: “TalkTalk’s sponsorship of a team in the Football League as opposed to the Premier League, like some of its competitors, is reflective of the company’s commitment to championing fairness,” it said.
TalkTalk chief operating Officer, Nick Gunga, said: “It is a very exciting time for TalkTalk as we relocate our operations to Salford, and we’re thrilled that it coincides with us becoming an official sponsor of Salford City FC.
“There’s lots of synergy with Salford City FC, not least because of our shared challenger spirit.
“The partnership also allows us to keep demonstrating our commitment to the local community, so expect to see that brought to life in exciting ways over the coming year as we look to celebrate and deepen our relationship.”
Salford City chair, Karen Baird, added: “When I first discussed a partnership with TalkTalk it felt like a great fit for our club.
“We share the same views and principles on affordability and accessibility for all, so for them to be locating to the area is great for everyone.”
A spokesperson for club backers, Class of 92, said: “We would like to welcome TalkTalk to Salford.
“This sponsorship is fantastic, not just for the club but for the wider community, who believe like us in the importance of grassroots football.
“We are looking forward to working with TalkTalk and the exciting opportunities that will arise along our journey together.”
The commercial team at Manchester law firm Kuits advised Salford City FC on the agreement.
