Town’s tourism economy now worth £1.58bn a year

Blackpool’s tourism economy is now worth an estimated £1.58bn a year – according to the latest research.

The latest STEAM independent research figures for 2018 show that compared to the previous year, the total number of visitors to the town grew by almost 200,000 to 18.2m, with increases in both day and overnight visitors.

And over the same period, the value of Blackpool’s tourism industry increased by four per cent to £1.58bn.

The resort accounts for more than 40% of the value of Lancashire’s total visitor economy.

The report also shows that the total number of full-time tourism and hospitality jobs supported in Blackpool has grown to 25,400 – a one per cent increase over the previous year.

Gillian Campbell, deputy leader of Blackpool Council, said: “It is very encouraging that the annual STEAM report for 2018 shows continued growth in Blackpool’s visitor economy. Once again, there is an increase in visitor numbers and a significant uplift in the economic impact of tourism.

“We are committed to maintaining Blackpool’s position as the UK’s most visited seaside resort through continued investment in tourism infrastructure, new shows and attractions, as well as the sympathetic rejuvenation of iconic assets such as The Blackpool Tower and the Winter Gardens.

“The coming year will see the opening of a further three next generation hotels and the opening of a brand new conference and exhibition centre that will help meet our objective of becoming a true, year-round destination.”

The STEAM research shows there has been consistent growth since 2014, when Blackpool’s visitor numbers stood at 16.8m and the value of the tourist industry at £1.3bn.