Established perfumes retailer opens new city centre location

Liverpool One owner Grosvenor Europe has announced that Jo Malone London has officially opened at the city centre retail complex, unveiling a new 1,248 sq ft custom concept space last Saturday.

Quintessentially British and globally renowned, Jo Malone London is at the distinguished forefront of perfumery, curating stylish and sophisticated ranges of scents since 1994.

Situated at 12 Peter’s Lane, Liverpool One’s luxury hub, the new concept store adds to Jo Malone London’s existing concession in Harvey Nichols Beauty Bazaar.

The new boutique will house the brand’s signature fragrances and home products, from its coveted candles hand-crafted in England, to elegant diffusers designed to complement any decor.

The perfect finishing touch can be added to the Jo Malone London Box with their complementary embossing service.

The store will also cater for men, with an edit of grooming essentials and cologne collections.

Alison Clegg, Grosvenor Europe director, asset management, said: “Jo Malone London is a natural fit within Peter’s Lane, which is brimming with premium international retailers.

“The sophisticated, heritage character of the brand seamlessly complements the elevated fashion, beauty and accessory line-up which we’ve carefully curated at the destination.

“The launch of this bespoke concept store puts us in great stead as we look ahead to 2020.”

The launch follows the announcement of British womenswear brand Mint Velvet’s opening at Liverpool One, as well as a new regional flagship for luxury jewellers Rox, both situated on Peter’s Lane.

The Jo Malone London concept store is in close proximity to established international retailers Polo Ralph Lauren, Ted Baker and Armani Exchange.

Cushman & Wakefield and Metis acted for Liverpool One, while Cushman & Wakefield represented Jo Malone London.