Christmas TV ad campaign focuses on ‘mum’s world’
Plans for Christmas 2020 have already begun at one North West firm.
Park Christmas Savings, part of Liverpool-based Appreciate Group, has already released its TV advert for next year, encouraging families to spread the cost of Christmas throughout the year.
Entitled ‘Tangled’, the new advert shares the story of a mum’s world, grounded in the modern life realities of kids and jobs, when an unexpected, magical reaction stirs in the loft above her as the family’s dormant Christmas decorations are awoken.
Jacqui Rigby, CMO of Appreciate Group, said: “At Park Christmas Savings we love Christmas as much as our customers, so it’s always an exciting time of year for us all.
“This year, it’s particularly special as we’re launching a new TV ad treatment that really reflects who we are and what we do for our customers.
“We’re proud to have helped hundreds of thousands of families safely pre-pay for Christmas this year – to spread the cost – as we’ve done for more than 50 years. We hope to be able to help many more do that in 2020.”
She added: “And through Park Christmas Savings, our customers are able to make sure everything for the festive season has been paid for, so they can hit the shops, spread the joy of Christmas and celebrate Christmas with family and friends.”
In addition to the new TV advert, family favourite Jeff Brazier is also spearheading Park Christmas Saving’s ‘£1k Christmas’ campaign, a social media competition to win £1,000 in Love2shop Gift Cards.
Jeff, who also fronts the Postcode Lottery, will personally hand over the prize to the winner of the competition this December.
Over recent weeks and in the run-up to Christmas, Park Christmas Savings will have despatched almost a quarter of a million packages, as well as around 80,000 hampers and tens of thousands of merchandise orders for customers in time for Christmas 2019.
Its hamper and voucher fulfilment team in Valley Road, Birkenhead, has also been strengthened by around 160 temporary staff to cope with demand so far in 2019.
The new TV ad was developed by Park Christmas Savings’ marketing team and strategic marketing agency HOME. Media buying has been handled by Republic of Media.
