Children’s branding firm bought four years after launch
A branding firm which works retail giants such as of Nike, Adidas and Tesco has acquired a Manchester company.
Slick Stitch, which is based in Wolverhampton, has bought children’s wear personalisation company DollyMix Boutique for an undisclosed sum.
DollyMix is a leading player in children’s wear personalisation in the UK and has grown rapidly since it started four years ago.
It has a huge social media following and services customers all over the world with personalised gifts for children of all ages.
Slick Stitch chief executive Inder Jain said: “DollyMix is a unique business rapidly built through social media and key online influencers.
“Kaan and Farren have done a fantastic job building such a great business so quickly.
“It’s a perfect strategic fit with the rest of our B2C ecommerce portfolio servicing a lot of the same demographic and we can’t wait to start working with the great team in Manchester to realise the massive international potential of the business.”
Kaan Selcuk, DollyMix managing director, added: “Joining Inder and his team is a dream come true.
“Together we can now fulfil our full brand aspirations and become the UK’s largest online personalisation business.
“The technology and fulfilment models we now have access to will mean our customers will receive an unparalleled service proposition giving us a true edge over the competition.”
Slick Stitch was advised by Browne Jacobson in Birmingham. The team included Michael Stace and Neamh Towers (corporate) and Rebecca Hawkins (tax).
