Major shareholder at retirement firm standing down from business

Dean Mirfin

A major shareholder of a Preston business has decided to move on after 22 years with the company.

Dean Mirfin, chief product officer at retirement finance firm Key Group, is stepping back from the business to pursue other opportunities.

Following the successful sale of Key Group to Partners Group in 2017 for over £208 million, Dean has gradually been reducing his hours ahead of the move.

However, he will remain as a major shareholder and work on a consultancy basis for Key – including sitting on the board of the Society of Mortgage Professionals (SMP).

Dean Mirfin, comments: “Having worked for Key for much of my career and helped it grow into one of the leading organisations in later life lending with almost 600 employees, now is the time to step back and concentrate on other opportunities.

“I will still be working with the senior management team at Key on a consultancy basis but I will look to share my experience of building a strong vibrant company with other organisations via speaking engagements and other opportunities.”

Simon Thompson, Group Chief Executive at Key Group, said: “Dean has been an industry stalwart and an invaluable resource for the senior management team at Key Group.

“He has gradually been stepping back from being actively involved in the day to day running of the business and we wish him well as he focuses on consultancy work and speaking opportunities.”

Pioneers in the equity release market, Key Group is aiming to be the UK’s leading retirement finance expert, operating in the later life lending market and focused on helping people finance a better retirement.

Celebrating its 21th anniversary in 2019, the group has helped customers release more than £5bn worth of equity from their properties.

Evolving to meet the financial needs of the increasing over-50s market, brands within the Group umbrella include the UK’s leading equity release adviser (Key), one of the largest equity release lenders (more2life), and leading later life service provider (AiR Group).

The firm is one of the largest private employers in Preston with over 500 staff and its brands have garnered almost 100 industry and consumer awards since launch.

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