Communications firm acquires Yorkshire call centre specialist to create £27m business

Andrew Roberts
X The Business Desk

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A communications specialist based in Greater Manchester has acquired a Yorkshire firm to create a £27m business.

Bury based Avoira has merged with solutions reseller Rocom.

The addition of Leeds-based Rocom will creates a £27m turnover business and gives Avoira clients access to a £10m inventory.

The inventory includes 7,000 stock lines embracing call management, audio and video-conferencing units, headsets, handsets, telephony and IT peripherals and accessories, radio, body worn cameras, mobile, public address, cabling and networking products.

Rocom, which is the UK’s leading call centre supplier, will offer a guaranteed same-day despatch service to support Avoira’s existing expertise in the design, installation and support of unified communications, display technology and two-way radio technologies.

Rocom has joined a business that was itself created in July last year following the merger of Bury communications specialist Pennine, Salford audio-video experts Videonations and Bristol two-way radio firm Co- Channel.

Avoira’s managing director, Andrew Roberts said: “The integration of Pennine, Videonations and Co-Channel created a vast reservoir of solutions and expertise from which our clients can draw.

“This is now supported by a first-class logistics service which will enhance our agility, allowing us to be even more responsive to client needs.”

He added that consolidation of Avoira’s four component businesses would mean the business can deliver a wider offer, with complementary expertise and solutions available through a single source.

He added: “The solutions our clients seek increasingly span technological boundaries which are, in any case, becoming blurred through the convergence of technologies.

“Avoira is now best placed to serve everyone from SMEs requiring relatively straightforward communications solutions, through to major corporates looking to fulfil complex, multi-service tenders.”

Established in 1978 Co-Channel specialises in two-way radio and wireless communications and serves a broad range of clients across the West CountryIt was acquired by Pennine in 2017.

Founded in 1976 as a two-way radio specialist, Pennine’s broad portfolio of specialist products and services now includes unified communications, mobile telephony, hosted voice and data facilities plus IT support services.

Solutions offered under this umbrella include traditional VoIP and hosted business telephone systems, mobile network and consultancy services; wireless and data networking; and managed services.

Founded in the early 1980s as the UK’s telecom market was freed up, Rocom is the UK’s largest specialist solutions supplier of communications products, solutions and services.

The company’s extensive inventory is supported by sector-specific technical expertise and complimentary services such as PCI Compliance advice and accreditation support.

Established in 2001, Videonations is one of the UK’s leading independent providers of video-conferencing and audio-visual solutions, including digital signage, interactive display, projectors and wireless presentation systems. Its independent consultancy is backed by installation, training, maintenance and technical support services, offered nationwide.