Tech-powered customer generation firm gearing up for year of expansion
Manchester-based specialist legal sector lead generation agency mmadigital increased headcount at its Didsbury headquarters by 500% last year.
The increase in personnel, from six to 30, comes after the agency won a number of new contracts in 2019.
Following this growth in both clients and staff, the agency is now planning to spend £10m on advertising campaigns in 2020.
The national campaigns will encompass all media, including a national broadcast campaign across both radio and television.
The online campaign launched last week with the radio and television spots due to go live before Easter.
The campaign specifically seeks to generate clinical negligence and personal injury enquiries for the firm’s growing panel of specialist national law firms.
This will be done by building awareness of two of the agency’s consumer brands, The Compensation Experts and The Medical Negligence Experts.
In anticipation of the increase in calls to the agency’s consumer-facing brands, the company invested in a new telephony system, Natterbox, late last year.
Furthermore, the agency is now recruiting additional staff for its contact centre ahead of what it expects will be a dramatic rise in the number of enquiries to the agency’s consumer brands.
Dez Derry, chief executive and founder of mmadigital, said: “We have seen significant growth in the last year and so, are in a position to commit significant ad spend to a national awareness-building campaign.
“We are now looking to reposition two of our consumer-facing brands, The Compensation Experts and The Medical Negligence Experts, as the market leaders in the generation of qualified leads for personal injury and medical negligence enquiries to reflect the calibre of our offer to legal firms.”
He added: “This advertising campaign will help to double the large number of enquiries we already receive.
“Because of this, we have invested in a new call-handling system and will be significantly increasing our contact centre team in the coming months so that we will be more than capable of handling this increased demand.”
