Liverpool firm to provide kit for cricket champions West Indies

Castore founders Tom, left, and Phil Beahon

A Liverpool-based sportswear brand has become the official team kit partner for the West Indies cricket teams.

Castore has announced a three-year partnership to be the official team kit partners.

The fast-growing British brand – which earlier this year launched a partnership with tennis star Sir Andy Murray – will supply kits for Test, T20 Internationals (T20I) and One-Day International (ODI) games covering the men’s, women’s and age group teams.

It is the company’s first deal in team sports and its first move into cricket apparel.

The West Indies will wear Castore-branded kit for the first time against England at Lords in June 2020 for the start of their three-match tour of England.

They will wear a new T20I kit and ODI kit when New Zealand tour the Caribbean in July, and the T20I kit will also be the design as the West Indies defend their T20 world title at ICC T20 World Cup Australia starting in October.

Castore will provide kit in traditional whites and the West Indies’ trademark maroon. It will include trousers, T-shirts, cable knit pullovers and training kit.

It will also supply the West Indies women’s teams as well as all age group teams from under-15 level upwards.

Castore will have global rights to merchandise replica West Indies kit which will be priced in line with that of other leading nations such as England. Children’s replica kit will be made available at affordable prices.

As part of the deal, Castore will support grass roots cricket in the West Indies through free kit and equipment for local clubs, competitions to train with first team players and training workshops with junior teams.

Tom Beahon, co-founder of Castore, said: “We are delighted to be partnering with Cricket West Indies as their official kit supplier. Cricket has a phenomenal heritage in the West Indies and the team has some of the most passionate fans in the world.

“We look forward to using Castore’s product innovation and commitment to performance enhancement to support the team as they defend their T20 World Champions title next year.”

Dominic Warne, commercial and marketing director for Cricket West Indies, said: “The West Indies maroon and gold shirt is iconic for both our own fans and cricket lovers around the world.

“We believe Castore are going to be a great partner to design technically superior kit that enhances our teams’ performance, that fans will be excited to wear and that sports fans around the world will be able to find more easily than before.

“We anticipate this being a strong partnership between the West Indies with our incredible history and cricket talent, and a modern, innovative partner in Castore who are making exciting steps in the development of sports clothing.”

The three-year deal covers all Windies home and away games from May 2020. The value has not been disclosed.

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