Liverpool FC opens official store in Singapore

The Singapore store
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Liverpool FC has opened an official store in Singapore.

Former player Luis Garcia paid a special visit to fans in the Asia region this week as he officially opened the new LFC store in Bugis Junction.

Kicking off the official launch, Luis was invited to take part in a short Q&A before being treated to a traditional Singapore Lion Dance performance.

Then it was time to cut the ribbon to officially open the store located in the Bugis Junction shopping mall in Singapore.

Fans at the event were given the opportunity to meet the former player during a signing and photograph session, while a replica of the UEFA Champions League trophy was also installed in store for supporters to take photographs with.

Opening in conjunction with partner Weston Corp, the official store offers fans in Singapore access to the full range of New Balance replica kit as well as authentic Liverpool FC merchandise, apparel and fashion accessories.

Mike Cox, senior vice president, merchandising, Liverpool FC, said: “We’re delighted to be able to offer Reds in Singapore the opportunity to feel closer to Anfield through our new official store in Bugis Junction.

“I’ve been able to see first-hand how passionate our fanbase is here and, as one of the world’s premier shopping destinations, it’s an exciting opportunity for the club to connect with supporters in the region.”

Rajbir Chopra, sales director, Weston Corp, said: “Weston Corp is proud to partner Liverpool FC to bring its official retail store concept to Singapore.

“As a key player in the football and sports retail industry in Asia we know this store has been a long time coming for Liverpool fans here.

“There are several unique features of the store like the Shankly Gates and the Champions Wall with a simple mission of bringing the Anfield experience to Singapore.”