Former Red officially opens new store in Vietnam

Liverpool FC has added to its retail offer throughout Asia with another official store opening.

Last week the Reds formally launched an official store in Singarpore, and now former player Luis Garcia paid a special visit to fans in Vietnam yesterday as he officially opened a new LFC store in Estella Place.

Kicking off the official launch, Luis cut the ribbon to officially open the store located in the Estella Place shopping mall in Vietnam.

Fans at the event were given the opportunity to meet the Liverpool FC former player during a signing and photograph session, while a replica of the UEFA Champions League trophy was also installed in store for supporters to take photographs with.

Opening in conjunction with partner CRC Sports, the official store offers fans in Vietnam access to the full range of New Balance replica kit as well as authentic Liverpool FC merchandise, apparel and fashion accessories.

Mike Cox, senior vice president, merchandising, Liverpool FC, said: “As a football club with millions of supporters based around the world, it’s incredibly important that each of our fans are able to feel closer to the club wherever they live.

“Our new store in Vietnam will enable us continue to expand our retail operations, so all our fans can enjoy authentic LFC experiences and purchase our whole range of official merchandise.”

Andrew Fairall, senior vice president, CRC Sports, said: “Vietnam has a huge passion for football and we are honoured to be the exclusive partner of Liverpool FC in Vietnam, offering all quality and authentic football merchandise to the local fans here.”