Beauty brands add to mix at city centre retail site
Top city retail centre Liverpool One has announced a duo of heritage beauty entrants to its retail mix, with the opening of British perfume house Penhaligon’s first North West flagship, and the relaunch of American skin-care brand Kiehl’s, both situated within Peter’s Lane.
Penhaligon’s has selected Liverpool One for its regional debut with a 500 sq ft store showcasing the perfume house’s innovative range of scents, alongside bath, body and candle collections.
The store has been designed by the brand’s in-house creative team to emulate a classic English manor house, with painted timber panelling, warm British oak flooring, and a central sommelier bar for both personalised and digital fragrance profiling consultations.
Neighbouring Penhaligon’s, and further strengthening the destination’s premium line-up, is Kiehl’s, with the L’Oréal-owned apothecary relaunching at a new gilded 500 sq ft store.
The revitalised space will be the new destination for devotees in Liverpool to discover the brand’s naturally derived products, which are backed by 160 years of expertise.
Alison Clegg, director, asset management with centre owner Grosvenor Europe, said: “As a result of our considered leasing strategy and management, Liverpool One is fast becoming the number one destination for premium brands in the North West.
“These two entrants will provide a boost to our well-established high-end line-up, which also boasts Kate Spade, Mint Velvet and Polo Ralph Lauren.
“Both Penhaligon’s and Kiehl’s place great focus on the in-store visitor experience, complementing the high standards of our extensive retail mix at Liverpool One.”
Lance Patterson, Penhaligon’s chief executive, said: “We give great consideration to the locations of our stores to ensure they align with Penhaligon’s bespoke, luxury values, and Liverpool One is the perfect footing for our step into the North West region.
“We look forward to becoming better acquainted with customers to the destination and building our brand appeal at Liverpool One.”
The two openings follow a successful 2019 which saw sales up 2.5% year-on-year, and a rise in footfall figures with 29 million visitors, collectively.
