Cheshire roadshow agency notches up its 50th national business market

Global roadshow agency EMS has officially brought its expertise to its 50th country, visiting Israel with long-term client, Draeger

Handling roadshow tours in countries including Saudi Arabia, Iceland and Russia, EMS has extensive experience in bringing roadshows to the US and EMEA (Europe, Middle East, Australasia).

The Ellesmere Port-based agency is celebrating an increasing number of leading brands and marketing agencies looking for support on international tours.

As the only specialist roadshow agency with an office in the Middle East, EMS is experienced in bringing immersive experiential truck tours directly to visitors in countries across the globe.

In recent years, this has included projects for brands including Warner Bros. and Ford, and creative agencies such as 160over90 and The Marketing Store, who worked with EMS on a brand activation for Adidas.

EMS group chie executive, Keith Austin, celebrated the company’s latest milestone, saying: “Roadshows remain one of the most effective ways to target international customers and make real inroads into multiple new markets.

“Your message remains consistent and you can directly engage with new audiences, something EMS has supported for nearly 20 years now.

“We’re all incredibly proud to have now officially taken clients to 50 countries across the world. It really demonstrates the trust placed in our international expertise.”

The company’s team support businesses and marketing agencies with the fit-out of its fleet of trucks, according to a client’s needs.

EMS also assists with the planning and management of roadshows, handling major tours for clients entering new countries and international markets.

For nearly 20 years, the agency has developed an extensive international network and infrastructure to help clients handle overseas roadshows and deliver impressive marketing returns in multiple territories.

Austin touched on these intricacies: “For businesses looking to tour internationally, or indeed marketing agencies supporting their clients on this front, it is increasingly important to work with an experienced agency who can help you tackle cross-border paperwork and customs arrangements.

“Whether it’s embarking on a roadshow to demonstrate products or stage a complete immersive event, it can sometimes prove complex.

“However, EMS has extensive experience in taking businesses to new global markets, and our talented team are always on hand to handle multifaceted tours.”