City centre retail site primes for arrival of beauty brand

M·A·C Cosmetics

Cult beauty powerhouse M·A·C Cosmetics has selected Grosvenor Europe’s Liverpool One for its latest 2,654 sq ft store.

Set to launch on April 10, the brand has taken space at 104 Paradise Street, in the heart of the retail and leisure destination.

Serving as the city’s flagship, the new Liverpool One store will offer M·A·C Cosmetics’ extensive range of cruelty-free makeup, skincare, brushes and accessories.

Further to M·A·C’s signing, Liverpool One has also facilitated the relocation of jewelry and accessory retailer Swarovski to 46/47 South John Street.

After 12 successful years trading at the destination the brand is moving to a new space neighbouring Victoria’s Secret, Zara and & Other Stories to showcase its premium jewellery, watches, accessories and decorative collections.

Alison Clegg, director, asset management, Grosvenor Europe, said: “Liverpool One’s retail strategy is driven by an in-depth knowledge of our visitors, their preferences, and spending trends.

“The introduction of M·A·C Cosmetics is in direct response to this, with an identified demand for the international beauty brands only growing.

“As well as bringing in new brands, it is equally important that we ensure tenants are in the most effective unit formats.

“Since launching, Swarovski has been a top-performing brand at Liverpool One, and we’re sure the retailer’s new home on South John Street will only enhance this success.”

M·A·C Cosmetics was founded in Toronto in 1984 by Frank Toskan and Frank Angelo, with the ethos to create products “by makeup artists, for makeup artists”.

While initially intended for professionals, word-of-mouth endorsement and unsolicited endorsement from celebrities including Madonna and Mariah Carey created a phenomenon of consumer demand.

Owned by Estee Lauder, M·A·C is a leading global makeup authority, priding itself on celebrating individuality and self-expression.

The trend-setting brand is sold today in more than 105 countries and a firm fixture at around 200 fashion week shows across the world.

The M·A·C Cosmetics and Swarovski announcements follow the opening of heritage beauty brands Penhaligon’s and relaunch of Kiehl’s, both within Peter’s Lane earlier this year.

As well, key cosmetics retailers including Jo Malone, Morphe and Too Faced have all opened at the destination in the past 12 months.

Cushman and Wakefield and Metis acted for Liverpool One. Cushman & Wakefield represented M·A·C Cosmetics.