Outdoor brand doubles revenues in record first quarter

ACAI skinny cargo trouser

Chester-based premium women’s outdoorwear brand ACAI has reported another record first quarter.

Net sales for the period March to May 2020 saw a 25% increase year-on-year, with a significant 120% uplift in May, defying sector challenges.

The results follow an impressive year for the online retailer which, earlier in March, recorded a 120% growth in revenue year-on-year and firmly moved into profit.

Pre-tax profits for the year ending February 2020 were £195,899, up from £42,346 the previous year.

ACAI co-founder and managing director, Joe Bromley, said: “2019 was a significant year for the business with record revenues and customer growth.

“Despite an initial dip in sales in March, as the UK entered lockdown, business has remained strong with revenues more than doubling in May and leading to an incredible first quarter.

“Contrary to the challenges many businesses unfortunately face at this time, our investment and growth are continuing.

“We have already expanded the range and look forward to moving into new, larger premises later this year.”

ACAI co-founder and creative director, Kasia Bromley, added: “The current climate is tough, but we have a distinctly different product range, a strong team and the ability and readiness to adapt to the changing market.

“We’re confident of achieving continued growth.”

Last year ACAI strengthened its board, hiring chairman Richard Leedham, former president of Berghaus, advisor Jennifer Atkinson, who is also president of ITC Luxury Travel Group, and finance director Bruce Walker.

It raised more than £400,000 from Daresbury-based DSW Angels, Development Bank of Wales, and Jennifer Atkinson.

The business was founded in 2016 by Kasia Bromley and husband and business partner Joe.

Since launch, ACAI says it has revolutionised the women’s outdoorwear market with its outdoor skinny trouser which mimics a skinny jean but has all the performance benefits of an outdoor garment.

The brand says it crosses the threshold of women’s outdoorwear, from solely practical garments to the unapologetically polished.