Boutique CGI illustration and animation house relocates during lockdown

Andrew Jones, left, and Jon Liddell

CGI illustration and animation boutique, Liddell Jones Electric Images, is one of the first creative and innovative digital firms to have secured a studio setting at the contemporary Glasshouse creative venue in Alderley Park, Cheshire.

Founders Andrew Jones and Jon Liddell have been working with blue chip clients for more than 25 years and picked their new base at the Glasshouse as they switch to focus on producing explainer and advertising CGI imagery for household names, including the likes of Grohe, Johnson & Johnson and Nestle.

Andrew Jones said: “Glasshouse is an ideal space for Jon and I after being in central Manchester for a number of years.

“It’s described as a digital haven and we’ve enjoyed having the majority of these exceptional facilities to ourselves during lockdown, but are very keen to meet like-minded creatives as people return to this amazing workspace in the coming months.”

Dr Kath Mackay, managing director of Alderley Park, said: “Historically renowned as being home to one of the UK’s pre-eminent life science campuses, the arrival of Glasshouse signifies Alderley Park as a leading destination for innovative tech businesses, too.”

Pioneers within the field of digital illustration and animation, the Electric Images team has created thousands of still and moving images for clients from around the globe but were keen to retain their North West roots.

Both owners studied at the Blackpool & Fylde College of College of Art and have remained in the region since embarking on their studio journey.

Jon Liddell said: “Our specialism is making complex subject matter easily understandable. Whether it’s a detailed process film, medical animation, complex cutaway imagery or photorealistic CGI product rendering, we make it possible for our clients to express imaginative visions that would have otherwise been difficult to convey.”