New scheme to help propel city region’s young adults into employment

From left: Lynn Lock, Jayne Moore, Stuart Fitzgerald

Liverpool marketing and communications agency Moore Media has launched I Am Moore (IAM), aimed at up-skilling young adults across the Liverpool City Region and beyond, and supporting them in securing long-term employment.

IAM is a registered learning provider and authorised gateway provider for the Department of Work & Pensions’ (DWP) Kickstart Scheme.

Aimed at working with large and SME businesses which are willing to give young people an opportunity to enter the world of work, IAM takes young adults aged 16-24 and matches them with a six-month paid work placement.

The Kickstart Scheme was created in 2020 to support young people back into employment after losing or being unable to start employment as a by-product of COVID-19.

Working with business leaders across the city region, IAM has already created more than 175 opportunities for young people.

Heading up IAM is CEO, Stuart Fitzgerald. Joining Stuart is head of learning and development, Lynn Lock.

CEO of Jayne Moore Media Group, Jayne Moore, said: “Like for so many, the pandemic made us identify the need to diversify the business to build back stronger and to stay ahead.

“An exciting development from this strategy was I Am Moore, born with the aim of creating ladders of opportunity for young people who may not have many options open to them. I had loads of help throughout my career and this is my way of paying it forward for anyone who needs that initial push to success.”

First to sign up to the new venture is Liverpool-based civil and structural engineers, Sutcliffe, and BioGrad Laboratories.

Sean Keyes, CEO of Sutcliffe, said: “I would encourage all leaders of businesses to open their doors to young Kickstarters who need an opportunity to get a foot on the ladder.”

Dr Natalie Kenny, CEO of BioGrad Laboratories, said: “Kickstart is ideal for someone wanting to get into a career in science who may be coming from a disadvantaged background, for instance. We really have an opportunity to develop careers and I am excited.”

Employers who sign up receive a financial contribution toward onboarding their new starter to support equipment and training that they may need.