£700k investment will create 25 jobs at golfing centre

A £700,000 investment in a new driving range complex, complete with a flagship Golf Academy, is set to create 25 jobs at retailer American Golf’s Rossendale site.

The 10,000 sq ft American Golf Driving Range on Newchurch Road is due to open in April, following a record sales year for the golf retailer, despite the challenges to the sector in 2020.

Designed to be a destination complex with inclusivity at its core, the state-of-the-art site is set to attract regional and national visitors, drawn by its multi-faceted offering including the retailer’s own Golf Academy.

A first-of-its kind, the American Golf Academy will act as a blueprint for all existing and future ranges, offering a unique coaching experience for men and women of all ages and abilities.

Utilising advanced technology to develop and hone skills and run by fully qualified PGA professionals, children can also enrol in workshops, holiday camps and after school clubs allowing young talent to be nurtured in world-class teaching environment.

Gary Favell, American Golf chief executive, said: “2020 saw golf’s popularity soar as many discovered the benefits of the socially distanced sport, which allows for whole families to enjoy a day out together in the fresh air.

“The new American Golf Driving Range in Rossendale is the first of its type in the area and aims to make golf more accessible and inclusive for people of all backgrounds, genders, ages and abilities.”

An adventure golf facility will ensure that the site caters for the whole family, and a sports lounge will offer Italian cuisine with an American twist, creating a best-in-class golfing leisure environment.

Design and build specialist, Craig Lindsay, managing director at fit out experts BMS London, said: “Working with American Golf on the design and project management of the Rossendale Driving Range Complex has been incredibly rewarding as it’s really going to set the standard for a truly inclusive, one-of-a kind golfing experience.”