Lancashire Cricket extends partnership with international sportswear brand

From left: Lancashire players Dane Vilas, Luke Wood, Richard Gleeson
X The Business Desk

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Lancashire Cricket has announced that renowned teamwear brand, Kukri Sports, has extended its partnership for a further two years.

Kukri, an international sportswear manufacturer, which supplies bespoke teamwear for more than 100 sports will be the club’s official kit and training partner and supplier until the end of 2022.

The Lancashire-based sportswear business has partnered with the Red Rose for the past 13 years and will supply playing and training kit across all Lancashire based teams from the first team to academy and age-group, in addition to Thunder, the professional regional (North West) side which consists of players from Lancashire, Cheshire and Cumbria.

The partnership extension aligns with the reveal of Lancashire Lightning’s Vitality Blast Shirt for the 2021 campaign, which took place earlier today (May 28).

Liz Cooper, partnerships director at Lancashire Cricket, said: “We’ve had a long standing relationship with Kukri for well over 10 years now and have worked together on some fantastic projects and activations at Emirates Old Trafford, across the North West and over in Dubai for the club’s pre-season tours.

“We look forward to continuing to work with the team at Kukri over the next two years.”

Andy Ronnie, group executive chairman at Kukri Sports, said: “Lancashire Cricket hold a proud heritage in the sporting world, with a strong and passionate fanbase.

“As a global sportswear provider this partnership with Lancashire Cricket underscores our commitment and leadership within the sport at all ages. We particularly look forward to serving players, staff and supporters with Kukri Sports’ range of innovative designs.”

Kukri is part of the club’s family of partners, which includes brands such as Emirates, Heineken, Hilton, Titanic Distillers, among others.