Anthony Joshua backs Manchester muscle therapy and recovery brand
Boxing heavyweight Anthony Joshua has become an investor and ambassador to a Manchester-based muscle therapy and recovery brand, Pulseroll.
Joshua, who has been using Pulseroll’s full range of vibration massage devices for nearly five years, will also join the company’s board of directors in an advisory capacity.
The two-time heavyweight champion was first introduced to muscle recovery technology when he met Pulseroll founder, Paul McCabe, during a fight camp in 2016.
Since then, he has worked closely with his own medical team to integrate vibration therapy.
Pulseroll has also announced recent partnerships with British Rowing and British Gymnastics, as well as newly-promoted Premier League side Norwich City, and Middlesex CCC.
Pulseroll was founded by Paul in 2016 when he launched the UK’s first vibrating foam roller.
Today the company offers seven vibrating massage devices retailing in some of the top retailers across the UK.
On the partnership, Joshua said: “Joining the Pulseroll family as an investor and ambassador is just the start. I am looking forward to helping with the development of the next generation of recovery technologies. I’m always using the products even when I’m not training, so I know first-hand how they help me, day to day.”
Paul McCabe said: “Anthony Joshua joining Pulseroll is a total game changer for the business, and if I’m honest for me personally. I’ve followed AJ since the 2012 Olympics and I’m a huge boxing fan, but this partnership is not just because he’s the best boxer in the world, it’s about him as one of the best sporting role models.
“When we were chatting and he told me he’s been using our products for almost 5 years, even keeping the mini-gun in his car glove compartment, we had to get him involved and I couldn’t be prouder to welcome him to our board as an investor and specialist advisor.”
JMW Solicitors advised Pulseroll. The deal was led by Ben Peppi, Head of Sports Services at JMW and lead for the firm’s Barn Door UK platform.
He said: “This deal acts as the perfect case study for our Barn Door platform. AJ becoming an investor, brand ambassador and specialist adviser to Pulseroll is a huge moment for the business and we are delighted to have played a part in making this deal happen.”
