Merseyside creatives combine with acquisition deal
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A Wirral creative agency specialising in interactive retail solutions, has acquired Liverpool app design and development venture Apposing, for an undisclosed sum.
BGF-backed Evoke Creative said the deal is part of its wider expansion strategy.
Under the agreement, Apposing will continue to operate as an individual brand from its city centre creative studio, while strengthening Evoke’s solution offering, adding in-house mobile app and additional user interface development resource to its suite of solutions.
The move will enable Evoke to ‘close the loop’ on its offering to its customers, with mobile acting as the final piece in its full service, omni-channel services.
Evoke said adding this capability perfectly complements its existing expertise, which includes the design, development and manufacture of self service order and check out kiosks, LED video walls, digital signage, and interactive software solutions.
Neil Clark CEO and Dean Ward CTO, co-founders at Evoke, said: “We’re delighted to welcome Apposing to the Evoke Group.
“When shortlisting candidates for acquisition, Apposing stood out clearly as leaders and innovators in their thinking, creativity and technical ability.
“We can’t wait to begin a progressive program of incorporating their skillset into our overall offering to help our clients sell more to their customers.
“As more and more businesses look towards omni-channel retail as a means of gaining traction in a highly competitive marketplace, we believe that we have a unique opportunity to blend the ‘in-store and in-pocket’ experiences to help create a seamless customer experience and enhance the way in which consumers interact with the brands they love – whether that’s in store or online.”
Apposing was launched 10 years ago by managing director, Dave Brown, and has become a key app design and development company, working alongside the likes of Footasylum, Nando’s, McDonald’s and Liverpool FC.
Dave said: “This is a really exciting development in the Apposing growth journey, providing us with the ability to scale our activities and work with an expanding list of new clients. There are a number of strong synergies between the two teams, and we’re looking forward to the prospect of working together.”
Rhys Davenport, a BGF investor and board member at Evoke, said: “Working across arguably the hardest hit sectors in the last 12 months, Evoke has had to be extremely future-focused, in terms of identifying the skills and technology required in both the retail and hospitality sectors – both of which are rapidly evolving.
“The strategic acquisition of Apposing is testament to that drive and ambition and enables Neil, Dean and their team to perfectly position themselves for further expansion in key markets.”