Former Everton and Super League boss Robert Elstone joins PwC

Robert Elstone
X The Business Desk

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Robert Elstone has joined PwC as a senior advisor in the firm’s sports business advisory team on a part time basis.

He joins PwC from Super League Rugby where, as executive chairman, he played a key role in securing the organisation’s independence, restructure and rebrand.

His time in charge saw a significant growth in both TV audiences and commercial revenues, and attracted a substantial offer of private equity investment.

Prior to joining Super League, Robert spent 13 years at Everton Football Club, the majority as chief executive.

He also held a senior role at Sky Sports, managing the broadcaster’s commercial and media interests in four Premier League clubs, and has considerable experience advising sports organisations.

At PwC, Robert will support the growth of the sports practice and provide extensive industry knowledge and experience.

His 25 years of experience in the sports industry, combined with PwC’s core capabilities, will enable the firm’s sports business advisory team to create further value for its sports sector clients.

Robert Elstone, said: “I am excited to join PwC at a time when its sports business is growing from strength to strength.

“I look forward to helping the firm’s clients capitalise on the stream of emerging opportunities being generated by this dynamic industry.”

Clive Reeves, strategy director and UK sports lead, said: “We are pleased to have Robert joining our sports business team. His vast knowledge and practical experience will add another dimension to our team and ensure we are better equipped to solve our clients’ key challenges.”

David Trunkfield, strategy partner, said: “We are delighted to welcome Robert to our sports business team as we look to grow our practice. His sports leadership experience and deep understanding of the sports sector will be an invaluable asset to us and our clients.”

Elstone, 57, a lifelong Castleford Tigers fans, spent 13 years at Everton, initially as deputy chief executive before replacing Keith Wyness in 2008.

He has worked in sports administration for two decades.

Having studied Economics at Hull University and captained its Rugby League team to success in both the Universities’ Cup and Championship, he qualified as a chartered accountant with Deloitte.

He had two spells at Deloitte where he advised sports’ governing bodies and clubs. He also worked for BSkyB as a director of football business affairs.

Early in his career he worked as executive assistant at the Rugby Football League, alongside chief executive Maurice Lindsay, and later became a director of Castleford Tigers.

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