Electrical retailer partners with national private landlords organisation

AO World

AO, the Bolton-based online electrical retailer, has struck a commercial partnership with the National Residential Landlords Association (NRLA), the UK’s largest membership organisation for private landlords.

It means that AO is now a supplier of a range of major domestic appliances (MDA), including fridge freezers, dishwashers, ovens, hobs and washing machines, to the NRLA’s membership.

Following the launch, NRLA members will be able to access this service using a dedicated telephone line which is open during AO’s office opening hours.

This service will be offered to NRLA members through a dedicated account manager at AO, who will ensure they can access selected appliances for their rental properties at highly competitive, trade member rates.

With more than 1.5 million square feet of warehousing and completing premier installations across the UK every week, AO can minimise supply chain disruption, by holding in excess of three months’ worth of stock at any time, meaning the products are always available for next day delivery and installation.

Anthony Sant, managing director of AO Business, said: “We’re delighted to welcome the NRLA to our growing B2B partnerships.

“Our aim with this national partnership is to bring AO’s exceptional customer service to the NRLA’s network, which will also include guaranteed market leading appliance supply and installation.

“With over 20 years’ experience as an electricals retailer and strong relationships with global manufacturers, AO Business is able to offer NRLA members a unique, competitive proposition.”

Ben Beadle, chief executive of the National Residential Landlords Association, said: “We are delighted to partner with AO, which will provide our members with a great range of modern domestic appliances at fantastic rates.

“NRLA members will benefit from AO’s brilliant customer service as well as their market leading supply and installation – meaning appliances can be sourced and installed quickly, easily and cheaply.”