Social media marketing group swoops for worldwide tradespeople platform

Andrew Trotman, KOMI MD, left, and Sam Lenehan

KOMI Group, the Ancoats-based social media, marketing, and licensing company, has acquired a specialist, multi-platform social brand, for an undisclosed sum.

The Tradesman is the second largest community for tradespeople in the world, boasting millions of views across all social channels, including one of the top five fastest growing UK TikTok pages in February 2022.

The deal has seen the KOMI Group acquire the brand along with all its associated assets from Fix Media, which is located in London.

Sam Lenehan, growth and strategy director at the KOMI Group, said: “The acquisition of The Tradesman is an exciting deal for us as it allows us to enter a new market.

“It is also an opportunity for us to bolster our existing digital publishing portfolio and provide a highly targeted platform which our clients can use to reach a new and growing community.”

He added: “Moving forward we will be building on the fantastic work done by Fix Media. The focus will now be using our expert production and sourcing teams to supercharge the brand’s growth over the coming months.”

KOMI Group is a three-divisional business consisting of one of the UK’s largest digital publishing portfolios, a social first digital agency, and video content licensing hub.

Its team of content creators, analysts and video producers have made and then distributed video content and viral campaign adverts for international brands such as BBC Films, O2, Universal, Bud Light and Disney.

Content is shared across its Facebook, YouTube, Twitter, TikTok, Instagram, Snapchat and LinkedIn accounts, including the It’s Gone Viral page as well as Happiest, which focuses on bringing the most entertaining and inspiring real life stories, and Ultimate, which is a community based around home and lifestyle. On average the company delivers over one billion views across its portfolio of pages each month.

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