Hilton checks in to renew partnership with Lancashire Cricket

Liam Hurt sports the new shirt

Lancashire Cricket has extended its long standing partnership with Hilton, the official hotel partner of Lancashire Cricket and Emirates Old Trafford.

It includes the use of the hotel chain’s branding on the front of the club’s men’s County Championship shirts, which were launched earlier today (March 4).

Hilton has been a club partner since 2016, and will also be the presenting partner of Lancashire Cricket’s ground breaking pre-season tour to Dubai next week, which will be the first joint men’s and women’s tour ever undertaken by a first-class county.

Both squads will travel together and share training facilities before playing pre-season friendlies.

Hilton will also remain as the sponsor of Lancashire Cricket’s live stream service for non-televised domestic fixtures and will continue to front the popular Player of the Month competition.

Lancashire Cricket chief executive, Daniel Gidney, welcomed the partnership extension, saying: “Our pre-season tour of Dubai will be an historic moment for the club with our men’s and women’s squads travelling side by side for the first time, whilst staying at The Conrad, one of Hilton’s prestigious properties.

“We will be proud to have Hilton as presenting partners alongside us. Their actions have spoken louder than words and we greatly value their support in helping to make the trip possible.”

The club’s ground, Emirates Old Trafford, has its own Hilton on site – the Hilton Garden Inn, which continues to redevelop after plans were approved to extend the hotel and build a new stand at the home of Lancashire Cricket.

This includes a further 100 bedrooms, taking the total hotel capacity to 250 on-site, with the additional rooms opening later next summer.

Heather Laverne, vice president, loyalty and enterprise marketing, Hilton, said: “Our successful partnership with Lancashire Cricket allows us to offer fantastic experiences to our valued Hilton Honors members – including international cricket events and high profile concerts – and we’re looking forward to offering even more of these as we enter the exciting new season.”