Lancashire Cricket co-opts commercial big-hitter onto its board

Lancashire Cricket has appointed a commercial heavyweight onto its board.

The club said it has co-opted Navin Singh as a non-executive board member at Emirates Old Trafford.

Singh is the commercial director for The Football Association and his appointment will be put to members for election at the club’s forthcoming AGM in April.

Lancashire Cricket said that, despite a proactive and transparent recruitment drive to Lancashire’s membership, no members applied for the role.

Singh joined English football’s governing body in 2021, following five successful years as the United States Golf Association’s (USGA) chief commercial officer, where he led the USGA’s global commercial strategy for the major men’s and women’s US Open championships and secured worldwide broadcast and digital media rights packages across 190 countries.

In his current role with the FA, Singh is responsible for leading all aspects of the commercial strategy for all England football teams, Wembley Stadium, the FA Cup, and the Barclays FA Women’s Super League, while also playing a key role in the organisation’s digital transformation.

Singh’s extensive CV also includes working as vice president of international content strategy for Scripps Networks Interactive as well as senior commercial and brand roles across organisations such as the WWE, Wasserman Media Group, and the Golf Channel.

A major part of Singh’s remit on the Lancashire Cricket board will be to use his proven track record in digital and broadcast media to assist the club digital media strategy, including the launch of Lancs TV – the new digital arm of Lancashire Cricket – while also continuing to improve and build on the success of the club’s leading live streaming service.

Andy Anson, chair of Lancashire Cricket, said: “Navin has an impressive background in major sports businesses and will play a key role in assisting our development and growth as a club in the many years to come.

Navin Singh

“Navin’s appointment follows a transparent recruitment process which was led by a desire to appoint somebody onto the board with a background and experience in international digital media. We believe that Navin, adds further strength and expertise onto our board.”

He added: “Navin will be formally ratified during the AGM at Emirates Old Trafford in April, and I hope members and supporters will join me in wishing him a very warm welcome to Lancashire Cricket.”

Navin Singh said: “It is a huge honour to be joining the board of Lancashire Cricket, one of English cricket’s most long standing and historic county clubs.

“I am really looking forward to working alongside my fellow board members and Lancashire Cricket colleagues, who I have heard many great things about, to help the club achieve great success both on and off the field at Emirates Old Trafford.

“I am excited to have the opportunity to work with, and assist, the club on a number of ongoing projects to ensure that we lead the way with our digital media output, the already well established live stream broadcast, maximise commercial opportunities in the UK and further afield and build a brighter and sustainable future for the club.”