Former hotel boss joins AIM-listed gifting firm as new chair
Merseyside-based gifting firm Appreciate Group has appointed the former CEO of Travelodge as a non-executive director and chairman-designate.
Guy Parsons will succeed Laura Carstensen as the company chairman from 1 April 2022, when Laura will stand down after nine years on the board.
Guy has held several non-executive and chairman positions, and senior executive roles, including at CEO level.
He is currently a non-executive director and the remuneration committee chair at Yorkshire Building Society, and chair at online sofa retailer, Snug.
Guy will be stepping down from his role at Yorkshire Building Society at their AGM in April, having been a director for nine years.
He previously held CEO positions at easyHotel plc and Travelodge.
Ian O’Doherty, CEO at at Appreciate Group said: “Guy’s non-executive and finance-regulated background, combined with his track record of delivering digital strategies in consumer businesses, will be invaluable in the next stage of our growth strategy. I look forward to working with him.
“I would also like to again thank Laura for the contribution she has made to Appreciate Group for almost nine years, over five of which were as Chairman.
“She has helped steer the business through a period of transformation as well as the unprecedented challenges brought by the pandemic.”
Guy Parsons said: “I look forward to supporting the Board and management team to leverage the progress made to modernise the business and build on the strong foundations it has for future digital growth.”
