‘New chapter’ as marketing agencies merge
Two north west marketing agencies have merged creating a 75-strong team with a combined turnover of £4.75m.
Trunk and Big Brand Ideas will now be called TrunkBBI with founder and MD of Big Brand Ideas, Jon Butler, moving into the role of CEO to oversee the long-term vision of the agency and creative director & MD of Trunk, Adam Britton, becoming the agency’s MD, where he will drive operational efficiencies and company culture.
Adam will also look after the agency’s new ‘Create + Activate’ philosophy.
Jon and Adam’s experience brings together a mix of creative and brand success, having worked successfully over the past seven years together.
Jon Butler, CEO of TrunkBBI said: “The merger is the beginning of a new chapter in our history. Our approach is simple.
“We are bringing the agencies together to connect award-winning creatives with performance professionals. We call this ‘Create + Activate.’
“Our integrated approach allows us to do more under one roof, creating an efficient way of working for our clients with one team of experts working across all disciplines to deliver results. We believe that excellence occurs when creative and performance marketeers work together with the same insights and strategy.”
Under its new name, TrunkBBI will offer a full range of services in-house, spanning film, animation, and creative technology, to strategy and insight, organic and paid social, influencer activation, SEO, paid search, PR, copywriting, and user experience.
Over the years, both agencies have achieved success with numerous award wins.
But the most recent award wins were together at the 2022 European Content Awards which saw Trunk and Big Brand Ideas’ collaborative campaign work win gold for Social Media Content of the Year, gold for Best Content Strategy, and silver for Best B2C Campaign for their campaign with Greene King, ‘If you can’t be there, be here – Euros Edition.’
Adam Britton, MD of TrunkBBI said: “Trunk and Big Brand Ideas have always worked closely together but merging Trunk’s creative talent with Big Brand Ideas’ performance and activation expertise will help us create a single, world class, creative and activation agency that offers a unique proposition.
“Our last financial year saw a combined turnover of £4.75m, and we have ambitions to grow our turnover to £8.1m within the next 18 months.
“We have set our ambitions high, and this will only happen by creating an environment that inspires our people to be the best version of themselves, allowing them to always go for great.”
TrunkBBI currently has offices in Manchester and Cheshire but will be announcing expansion plans soon.
