Emirates goes in to bat for Lancashire Cricket

Emirates has signed a new seven-year contract extension with Lancashire Cricket, making it the longest and biggest sponsorship in English domestic cricket.

The extended partnership includes naming rights of the Emirates Old Trafford stadium as well as shirt sponsorship for Lancashire Lightning’s Vitality Blast shirt.

The partnership began in April 2013 and this extension means that Emirates will remain as principal headline sponsor at Lancashire Cricket and Emirates Old Trafford and be on the front of the Club’s T20 shirt for at least 17 years.

In addition to the previous assets, a new lounge – named the Emirates Business Class Lounge, a dedicated hospitality and conference and events space – will be branded up in the historic Pavilion at Emirates Old Trafford.

Daniel Gidney, chief executive at Lancashire Cricket, said: “This is an historic day for the club and we’re delighted to announce the Emirates partnership renewal, which positions the sponsorship at Lancashire Cricket as one of the biggest and most recognisable in the game.”

Boutros Boutros, divisional senior vice president, corporate communications, marketing and brand for Emirates, added: “We are very pleased to be extending our partnership with Lancashire Cricket Club until 2029. Emirates is a staunch supporter of cricket and today’s announcement reaffirms our commitment to the sport in the UK, and worldwide.

“Lancashire is a legendary name in English cricket, and as the world’s largest international airline – we are proud to be playing such a big role in the club’s growth and success. The new agreement will make this the longest, and biggest sponsorship in English domestic cricket. We very much look forward to the next seven years of our mutually beneficial relationship.”

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