Entrepreneur rebrands business following a series of acquisitions
North West entrepreneur, Daniel Prendergast has rebranded the business he launched in 2007 following a series of acquisitions earlier this year.
The Rug Seller is now known as Luxury Home Design Group Ltd, which includes four distinct home and interior e-commerce brands under the umbrella company – TheRugSeller.co.uk, Shabby.co.uk, LuxeTapi.com and UltimateGrass.co.uk
The decision comes after Prendergast acquired homeware business Shabby.co.uk in March and follows the addition Ultimategrass.co.uk to his company more than five years ago and LuxeTapi.com in 2020.
The entrepreneur who is a 15-year veteran of the retail sector has grown the business since its inception into a successful £9m turnover operation, employing 25 members of staff and operating from a head office and three warehouse premises in Manchester.
Like many businesses in the home market, the past two years have provided exponential growth for the group of companies which were able to continue to operate throughout the lockdowns and have benefitted from significant investment in warehouse facilities and stock to meet growing demand.
Prendergast explained his focus now is to solidify the Luxury Home Design Group’s position in the sector as one of the leading multi-category online homeware retailers.
He said: “We have experienced a period of sustained growth which was propelled in part due to the pandemic. But as an established and robust ecommerce retailer we were in a position to meet this growing customer demand, scaling our operation to fulfil the increase in customer orders and putting us in a position to make business acquisitions and extend our category offering further.
“As such, this rebrand reflects where the business is today with a family of four distinct homeware brands, a multi-category approach to the sector and ambition to grow further.”
