Manchester vehicle data company partners with Ford Motor Company in Europe
Wejo, the Manchester-based connected vehicle data company, is collaborating with Ford Motor Company in Europe.
The company, which is backed by General Motors and listed on the Nasdaq, said the latest deal will give Wejo access to personalised connected vehicle data from Ford vehicles across the continent.
The collected data will provide insights to insurance providers to better understand driving behaviours and to drive efficiencies, including by minimising fraud.
Richard Barlow, founder and CEO of Wejo, said: “Providing actionable data insights to insurance providers is another example of how Wejo is expanding into additional markets and demonstrating new use cases for OEMs and insurance companies to monetise connected vehicle data for good.
“We will continue to work with partners like Ford and other vehicle OEMs to look beyond insurance to identify all the use cases for connected vehicle data.”
As part of this collaboration, Wejo leverages Ford’s end-to-end data consent process through which the insurance company gains consent from the customer to access the personalised vehicle data such as vehicle location, speed and mileage.
Once provided, that consent is then passed back to Ford through Wejo to release the data for analysis and insight.
The connected vehicle data (CVD) is then passed back to the insurer to establish usage-based end-to-end car insurance policies that are appealing to the customer based on their safe driving or limited mileage.
Graeme Stevens, Manager, Third Party Enablement at Ford of Europe, said: “At Ford we believe in the power of harnessing connected vehicle data.
“Through the insights our vehicles and customers can provide us, with full consent, we are able to better understand driving behaviours and ultimately make the insurance experience a much more tailored and cost-effective experience for our customers.
“We want to continue to demonstrate how through connectivity we are able to help make the driving experience across Europe better.”