F1 sponsorship deal puts EG Group in global fast lane

The F1 McLaren team car carrying EG Group branding for this Sunday's race

Blackburn-based EG Group will be front and centre of the 2022 Formula 1 French Grand Prix following a sponsorship deal with the McLaren team.

The petrol forecourts to fast food and Asda supermarket group has become an official partner of McLaren for the race, which will be contested at the Circuit Paul Ricard, near Marseille, this Sunday, July 24.

The EG Group brand will be showcased, and displayed, on the McLaren cars during the event.

Junaid Manjra, head of convenience retail at EG Group, said: “We are pleased to be an official partner for the McLaren Formula 1 team at one of the oldest motor races in the world.

“With over 90,000 spectators expected over the race weekend and millions more watching on TV, we are excited to be showcasing our brand as some of the best athletes go head to head globally.”

Matthew Dennington, executive director, partnerships, at McLaren Racing, said: “This partnership will take place at one of the oldest races in the world and can think of no better place to celebrate this collaboration.”

Founded in 2001 by the Issa family, EG Group is a retail convenience operator which has established partnerships with global brands. The business currently employs about 50,000 colleagues working in more than 6,500 sites across the UK and Ireland, Europe, USA and Australia.

Co-founders and chief executives, Zuber Issa and Mohsin Issa, were jointly named the 2018 EY Entrepreneur of the Year in the UK.

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