Charlotte Tilbury chooses Liverpool One for its first store outside London

Beauty brand, Charlotte Tilbury, has opened its first standalone store outside London, and its first UK opening in six years, in the Liverpool One retail centre.

The space comprises 1,000 sq ft in a prominent corner unit on Paradise Street, says centre owner, Grosvenor.

Charlotte Tilbury Beauty Wonderland will open in October, joining the brand’s presence globally in locations including London, Los Angeles, Dubai and Hong Kong.

Grosvenor says the beauty brand’s expert retail artists will give customers access to the make-up secrets of the red carpet, skincare services and industry-leading shade matching and skin analysis.

The new store will also incorporate the iconic ‘Beauty Boudoir’, a private space dedicated to private make-up consultations with tailored 1-2-1 appointments as well as group and private event bookings available.

Alison Clegg, Grosvenor director of asset management, said: “Charlotte Tilbury’s selection of Liverpool One as their regional debut site is testament not only to the destination’s draw for international brands, but also our positioning at the forefront of retail trends, such as tech-led beauty.

“We’re proud to be welcoming the global beauty powerhouse to Liverpool One in October, and are confident the brand will be a huge success as part of our diverse and experience-driven retail line up.”

The signing of Charlotte Tilbury at Liverpool One follows a series of 2022 announcements for the destination, including the recent openings of global designer retailer, Tessuti, footwear specialists Russell & Bromley and Kick Game, as well as international clothing brand, Bershka, which is the third Inditex brand to join Liverpool One.

Metis and CBRE acted for Liverpool ONne. Charlotte Tilbury dealt direct.