Findel acquires Scandinavian online nursery brand to expand early years offer

Hyde-based educational resources supplier Findel has bought the trade and assets of online Scandinavian nursery décor, furniture and baby toys brand, Scandibørn, for an undisclosed sum.

Findel will use its ownership of Scandibørn to further expand its early years offer, which is a key element of the company’s future growth plans.

All Scandibørn’s 38 staff, including the company’s founder, Grace Tindall, have transferred to Findel and the Scandibørn brand and website will continue as they are.

Chris Mahady, Findel chief executive, said: “Scandibørn is a leading online brand for 0–4-year-old babies and toddlers which provides us with the ideal platform for further growth within the early years marketplace.

“We are very pleased to welcome Scandibørn to the Findel family. We believe the brand has tremendous untapped potential and are confident we can realise it by creating sustainable profitable growth with the support that being part of Findel will deliver.”

He added: “We will work closely with the company’s existing suppliers to further evolve Scandibørn’s offer for the benefit of our customers and the children who are the ultimate benefactors of what we provide.”

Scandibørn was founded in 2016 and has its head office in Melton Mowbray. Findel’s origins as an educational resources supplier can be traced back to 1817.

Today, its brands and websites offer more than 32,000 products to educators and parents based in the UK and overseas with the business exporting to 130 countries.

In addition to Hyde, Findel also has a distribution centre and offices in Nottingham and employs around 300 people.

Scandibørn founder, Grace Tindall, said: “I am extremely pleased for us to become part of the wider Findel family of brands. We are all excited by the opportunities it brings to further enhance and grow the Scandibørn brand in the early years marketplace.”

Findel is backed by private equity firm Endless, which supported a management buyout in April 2021.

In March this year Findel secured an £18m loan from Santander UK. It said it will use the financial injection to support its medium term growth plans while driving its environmental, social and governance (ESG) commitments.

In January this year, the company announced it had rebranded and introduced a new brand positioning line of ‘Growing education for generations’ which reflects the company’s heritage and future evolution. Findel’s brands comprise Hope, GLS, Davies Sports and Philip Harris.

Findel was supported on the transaction by law firm Walker Morris.