Online retailer launches own brand range aimed at affordable value

Liverpool-based digital retailer Very, operated by The Very Group, has launched a new own brand collection featuring more than 700 fashion and homeware products.

Called Everyday, the collection encompasses women’s, men’s, and kids’ fashion as well as homeware such as furniture, lighting, and bedding.

Everyday products cost, on average across the collection, 20% less than the retailer’s existing V by Very own brand range and around 85% of items are available for £30 or less.

Designed by Very’s in-house team, the collection aims to offer great quality, affordable essentials for everyday life.

The fashion products have been designed as versatile wardrobe staples to create the building blocks of stylish outfits than can be worn for many seasons.

Everyday supports The Very Group’s plans to empower customers to make more sustainable choices, featuring denim produced using less water and chemicals than traditional methods, thanks to a partnership with denim finishing technology specialist Jeanologia.

Robbie Feather, retail managing director at The Very Group, said: “Everyday offers our customers timeless wardrobe staples for the whole family as well as a brilliant mix of essentials and finishing touches for their homes.

“As the cost of living continues to rise, we know value for money matters more than ever to our customers. That’s why we plan to grow the Everyday collection, adding hundreds more lines of great quality fashion and home products at affordable prices over the next few months.”