Property team instructed to find a buyer for Southport’s Bliss Hotel

Bliss Hotel

Southport’s Bliss Hotel has been put up for sale by Waterfront Southport Properties.

It has instructed the operational real estate team at CBRE in Manchester to market the property.

In June this year CBRE was appointed to advise on strategic options of the Bliss Hotel and adjoining major development opportunity on the waterfront in Southport.

The 4-star luxury boutique Bliss Hotel with underground car park sits in a prime position extending onto Southport’s waterfront next to the proposed state-of-the-art Marine Lakes Events Centre.

The Events Centre, which forms the backbone of Sefton Council’s proposed £75m regeneration plan in conjunction with the Southport Town Deal, has been progressing with a planning determination expected shortly, while pre-construction ground investigations were undertaken in August.

ASM Global, a global arena operator with more than 350 venues, has been recently appointed to operate the Events Centre.

The purpose-built Bliss Hotel offers 131 bedrooms and penthouses, a lounge bar, restaurant, roof garden, gym, conferencing and events space, as well as secure underground car parking for 120 cars.

It has recently undergone a significant refurbishment programme to upgrade the F&B, public areas, meetings and events space with two floors of hotel bedrooms.

It has a strong trading performance with further asset management potential. The adjacent 50,000 sq ft leisure block is available by separate negotiation.

The wider, ambitious plans are set to transform the resort to include the new Events Centre, all-weather visitor attractions, new business incubators and a spectacular light and laser show in the Marine Lake, with broader benefits to include some 515,000 expected annual visits and 60,000 additional hotel overnight stays.

Directly to the south of the hotel is Marine Parade, Southport Pier, and a range of leisure attractions. The wider waterfront is anchored by numerous restaurants, bars, amusements and leisure facilities.

Shaun Skidmore, senior director at CBRE Manchester, said: “The area is primed to attract a host of economic benefits thanks to this highly significant, multimillion-pound regeneration scheme.”