Manchester United to ditch main shirt sponsor and begin search for new partner

Manchester United is parting company with its shirt sponsor, TeamViewer AG, and is beginning the search for a new main sponsor.

The club said that, following “a period of collaborative, private discussions over the past months” the two parties have reached a mutually beneficial agreement which gives United the option to buy back the rights to the club’s shirt front sponsorship.

United signed the £235m sponsorship deal with TeamViewer in March, 2021, replacing the previous sponsor, US auto giant Chevrolet.

In a statement, the club said: “Having agreed its partnership with TeamViewer at the height of the COVID-19 pandemic, Manchester United will be taking the opportunity to commence a focused sales process for a new shirt front partner in a normalised market.

“Once a new shirt front partner is selected and takes on this role, TeamViewer will continue as a valued member of Manchester United’s suite of global partners, providing Manchester United with remote connectivity solutions, until the end of the original contract term in 2026.”

It added: “Since July 2021, TeamViewer has benefited from unparalleled global exposure as the most talked-about shirt front partner in world football, following the most visible launch for a football club partner in the digital era.

“TeamViewer’s financial commitments to Manchester United remain unchanged whilst they remain the club’s shirt front partner, after which their financial commitments will reflect their status as a global partner.”

It said no further announcement will be made until the club has selected a new partner for the shirt deal.

Earlier this month the club reported better revenues in the first quarter to September 30, 2022, although pre-tax losses increased. However, the club raised its forecasts for its full year financial results.

The Premier League giant saw revenues jump by 13.6% to £143.7m. A pre-tax loss of £34.370m was up from a pre-tax loss of £19,820m the previous year.