THG heeds advice of activist investor to up its comms game

THG has signed a 10-year partnership with online retailer Maximo to sell their All Beauty and Fragrance Direct brands through its Ingenuity platform, and providing warehouse and fulfilment services via THG’s network of global couriers. 

In a move suggested by activist investor the Kelso Group, the announcement of the partnership to the stock market marks a change in tactics, particularly the specific emphasis on the detailed £150 million addition to the Ingenuity platform. 

The Ingenuity website last carried news of a new customer deal in May 2022.

Matthew Moulding, chief executive of THG said larger enterprise customers are now a priority. 

Consistent with that THG is also closing its OnDemand division and making up to 180 job cuts.

In a statement the company said: “We are also consulting with certain colleagues in THG Studios where, following the closure of OnDemand, we expect associated workflow to reduce proportionately. THG is committed to supporting all affected colleagues and, where possible, we will endeavour to find colleagues alternate roles within the wider THG Group.”