Travel firm lands biggest international deal yet with Dutch university

Diversity team celebrate Dutch deal

Diversity Travel has become the academic travel partner for the University of Wageningen following its expansion into mainland Europe and will see the university become Diversity’s biggest European client.

The Manchester-based specialist travel management company which tailors group trips for schools, colleges and universities secured the contract due to its expertly led academic services and its success with other university customers. 

Diversity’s latest win follows a programme expansion that dedicates resources to fuel foreign growth, leading to the establishment of a new European operations team.

The team, known as Olive, includes both French and Dutch native speakers along with specialist individuals that can speak multiple languages. 

The expansion also saw the launch of a new Dutch and French version of the Diversity Travel website to ensure that it was accessible to all new and potential clients in 2022.  

Diversity’s investments made in the Olive team and other resources has quickly paid off, with the travel management experts seeing an impressive and sustained period of growth from 11 clients to over 100 clients in less than two years. 

Wageningen University & Research (WUR) is a public university in Wageningen, Netherlands, specialising in life sciences with a focus on agriculture, technical and engineering subjects. It is a globally important centre for life sciences and agricultural research. 

Christopher Airey, managing director at Diversity Travel said: “This is a very exciting move for us into the European academic travel sector.

“It truly is a testament to the effort, resources and continued investment we made in this area and the hard work of our incredible EU-focused Olive Team who are ready to support our European customers in whatever language they need.

“This win will be a template of success with other institutions and has unlocked the momentum for us to continue to drive more contracts across mainland Europe.”