Acquisition deal hits the right note with Music for Pets founders
Music for Pets, a Manchester-based business creating unique music and entertainment for animals, has been acquired, for an undisclosed sum.
The business was founded in 2017 by entrepreneur Amman Ahmed and his business partner, Ricardo Henriquez, who was originally based in El Salvador.
Its content, aimed at cats and dogs, is run with popular franchises ‘Relax My Dog’ and ‘Relax My Cat’, serving more than 20 million pets around the world who listen to in excess of 12 million hours of music each month.
Their original music has since become a favourite companion for pets and their owners on Youtube, Spotify, and other digital service providers (DSPs) around the globe.
The business has been sold to Create Music Group, one of the world’s leading music and entertainment companies.
Create Music Group, which launched in 2015, is based in Hollywood. The company which employs more than 350 people worldwide, operates as a record label, distribution company, and an entertainment network. It works with various high profile artists, major and independent record labels, and global media brands.
The sale will enable Music For Pets to have a wider distribution network comprising YouTube, Instagram and TikTok for its niche music offering.
Create Music Group will also be able to continue to build its direct-to-consumer music portfolio as part of its strategy to acquire entertainment businesses that have a meaningful relationship with their audience and have full ownership of their intellectual property (IP).
Amman Ahmed said: “Create Music Group has built an unparalleled distribution network for music and entertainment, including a network of owned brands on YouTube, Instagram and TikTok that will give our music a huge opportunity to be heard by even more pets and their owners around the world. We’re thrilled to be working with Jonathan, Alexandre Williams and Wayne Hampton as we chart the next phase of growth for Music for Pets.”
The Music for Pets founders were advised by Browne Jacobson’s corporate lawyers, which comprised Manchester-based partner Ryan Brown and associate, Bethany Pickup. Partner Nick Smee advised on the IP elements of the transaction and associate Owen Jenkins advised on the employment side.
Ryan Brown said: “Amman and Ricardo’s brand and unique offering has reached a global audience of pet lovers and their pets. It was a pleasure to have been involved in this key strategic deal and we look forward to watching Music For Pets thrive as part of the Create Music Group family.”
The Browne Jacobson corporate finance team has advised on a number of media/entertainment sector deals in the past 18 months, including advising North West-based Access Creative College (ACC) on its Apiary-backed acquisition of the sound and music institute, dBS.
