Lancaster agency secures Innovate UK grant to improve digital advertising campaigns
A Lancaster-based digital agency has won a grant to work on a project aimed at improving performance of digital advertising campaigns.
The grant has been secured through Captivise which won the £46,500 grant from Innovate UK’s prestigious Creative Catalyst 2023 competition.
The grant will fund a project titled ‘Acumen – Closing the Loop in Digital Advertising to Improve Transparency and Accountability’, and will be delivered by novi.digital, also based in Lancaster, which describes itself as a “data-driven and psychology-focused digital marketing agency providing SEO and PPC to B2B and B2C Clients”.
The Creative Catalyst Competition is a £30 million programme of phased financial and non-financial activities to provide innovation support for high-potential businesses in the creative sector.
The competition provides £10 million of £50k grants to fund innovation projects for small and micro creative companies. Thousands of companies entered the prestigious competition, and just 200 were awarded a share of the £10 million funding.
Captivise is a business owned by Aaron Crewe, managing director of novi.digital, which developed the project is the result of merging three proprietary tracking, optimisation and reporting technologies.
It aims to develop an end-to-end tracking platform for digital advertising campaigns that leverages machine learning and artificial intelligence to implement results-based tasks automatically.
The platform will also provide a user-friendly interface that offers real-time insights into campaign performance, maximising efficiency, and profitability.
Aaron Crewe of novi.digital and project leader on Acumen, said: “We are confident that our project will deliver a robust, comprehensive solution that helps businesses optimise their PPC (Pay Per Click) campaigns to map the click-to-sale journey and automate improvements to maximise their return on investment using AI and machine learning.”
Innovate UK, part of UK Research and Innovation, invests in businesses developing life-changing innovations.