Lancaster agency secures Innovate UK grant to improve digital advertising campaigns

Aaron Crewe and his crew

A Lancaster-based digital agency has won a grant to work on a project aimed at improving performance of digital advertising campaigns.

The grant has been secured through Captivise which won the £46,500 grant from Innovate UK’s prestigious Creative Catalyst 2023 competition. 

The grant will fund a project titled ‘Acumen – Closing the Loop in Digital Advertising to Improve Transparency and Accountability’, and will be delivered by, also based in Lancaster, which describes itself as a “data-driven and psychology-focused digital marketing agency providing SEO and PPC to B2B and B2C Clients”. 

The Creative Catalyst Competition is a £30 million programme of phased financial and non-financial activities to provide innovation support for high-potential businesses in the creative sector. 

The competition provides £10 million of £50k grants to fund innovation projects for small and micro creative companies. Thousands of companies entered the prestigious competition, and just 200 were awarded a share of the £10 million funding. 

Captivise is a business owned by Aaron Crewe, managing director of, which developed the project is the result of merging three proprietary tracking, optimisation and reporting technologies. 

It aims to develop an end-to-end tracking platform for digital advertising campaigns that leverages machine learning and artificial intelligence to implement results-based tasks automatically. 

The platform will also provide a user-friendly interface that offers real-time insights into campaign performance, maximising efficiency, and profitability. 

Aaron Crewe of and project leader on Acumen, said: “We are confident that our project will deliver a robust, comprehensive solution that helps businesses optimise their PPC (Pay Per Click) campaigns to map the click-to-sale journey and automate improvements to maximise their return on investment using AI and machine learning.”

Innovate UK, part of UK Research and Innovation, invests in businesses developing life-changing innovations.