Software firm to increase headcount after multimillion-pound financial boost

MaxContact, the Manchester-based contact centre software company, has announced new funding, from NatWest Bank, which will enable it to grow its team from 65 to more than 100 by 2025.

The firm, backed by private equity firm FPE Capital since October 2022, says the multimillion-pound funding will accelerate further development in AI technology.

Chief executive, Ben Booth, said: “Having dedicated years to the contact centre and customer engagement industry, we’re incredibly proud of the business we’re building.

“This investment supercharges our mission to give businesses a platform that makes work-life easier for them and their contact centre or customer engagement teams.”

MaxContact’s vision includes expanding its in-house team, with a key emphasis on scaling the software engineering function and operations teams to enhance customer success.

It also plans to accelerate its product roadmap and the delivery of cutting-edge AI-driven technology to its customers.

Booth added: “Over the past six years, we’ve built a robust contact centre customer engagement (CCaaS) platform that serves thousands of users every minute of every day.

“It means we’ve not only got a wealth of experience in this space, but we can analyse large volumes of call and message data to develop AI tools that help to drive efficiency and ensure companies communicate compliantly with customers, simply and easily.

“One of the biggest challenges for many companies is increased customer demand. Our solutions will help businesses manage this demand more efficiently and reduce repetitive work landing in the lap of skilled agents.”

Kit Maclaren, director, corporate banking and structured finance from NatWest, said: “This financing facility was delivered through our unique Venture and Growth Finance fund and reflects NatWest’s dedication to supporting high growth, innovative scale-up businesses.”