Women’s fashion label to open first stand alone store in Manchester

Women’s contemporary fashion label, Whistles, is opening its first stand alone store in Manchester next week.

It will be situated on King Street and will open on November 21.

The new store is spread over 1,157 sq ft. The space has a bespoke interior concept, characterised by Whistles’ signature contemporary design aesthetic in a tonal palette of soft neutrals and earthy tones.

Inspirational, efficient, design-led spaces enhance the store experience – fitting rooms have increased in size, providing a relaxed and intimate environment to explore the Whistles collections.

Showcasing a curated edit of pieces from the autumn-winter 23 collections, including partywear and gifting, the store will house the womenswear collections, including shoes and accessories, with clothing available in sizes UK 04-20.

Complementary 1-2-1 personal styling appointments are available, tailored to the customers’ needs. Appointments can be booked in-store or online.

Caraline Money, global retail director of TFG Brands, London, said: “We are really excited to be opening our first standalone store in Manchester.

“The North is a key market for Whistles and forms a crucial role in our UK expansion plans.

“We’ve built a loyal, ever-growing following in the Manchester area through our popular concessions in John Lewis and Selfridges, so it’s fantastic we can now offer the wider collection to our customers directly from our stores.”

She added: “Our new store strategy is focused on opening bigger, better stores on prominent high streets and within premium shopping districts like King Street to showcase the wider collections to our customers and enhance their shopping experience in-store.”

Tom Royston, Director at DTZ Investors, said: “As we round off what has been a fantastic year of new deals for King Street, Whistles’ return is a welcomed announcement.

“We know how high the demand is for quality high end fashion, and King Street is the place to fulfil this. Whistles is joining a whole host of retailers that propose a unique offering to the shopping community, and with an already proven track record of success, we’re thrilled to see what they achieve in the coming months.”