Jewellery partnership creates market leading boutique space in Liverpool One

TAG Heuer, Liverpool One

Liverpool-based British luxury jewellery retailer, David M Robinson (DMR), has opened its new boutique at Liverpool One, in partnership with Swiss watch brand, TAG Heuer.

The launch of the 3,600 sq ft store on South John Street marks the first partnership of its kind for TAG Heuer and DMR in the city and the largest TAG Heuer Boutique in the UK, adding to the destination’s extensive portfolio of well-renowned, luxury watch and jewellery brands.

Liverpool One TAG Heuer joins DMR’s recently upsized jewellery and Rolex flagship store, and its dedicated OMEGA boutique on South John Street.

Representing the third space from DMR at the destination, the new store showcases the partnership’s extensive selection of premium products, including its iconic Aquaracer and Carrera collections, as well as freestanding interactive showcases throughout, spotlighting the latest generation of Connected watch, the TAG Heuer Connected Calibre E4.

Fitted out in TAG Heuer’s signature blue, the South John Street store has been designed to showcase its exclusive range of timepieces, featuring wood and steel accents in keeping with the brand’s contemporary aesthetic.

The boutique features a private luxury lounge and bar, alongside a wall-mounted, 3D Porsche sculpture showcasing the long lasting partnership between the iconic brands. Created by local artist, Jessica Slack, the sculpture incorporates her trademark vibrant colourways and unique style, complementing the brand’s bold offer and nodding to its racing heritage.

Rob Deacon, asset management director with Liverpool One owner, Grosvenor, said: “David M Robinson and TAG Heuer are both cornerstone names in their sector and set the benchmark for high quality, luxury watch and jewellery collections, so we are hugely excited to see them open the doors to their new boutique.

“The commitment of DMR for a third store within Liverpool One is a clear recognition of the destination’s position as a steadfast home for established brands, and reemphasises the first rate calibre of the offer we have curated here.”

John Robinson, managing director at DMR, said: “This is our third separate fascia in the destination and we are looking forward to welcoming customers from around the North West and further afield to see the largest TAG Heuer Boutique in the UK.

“Building on the success of the flagship DMR showroom complete with its Rolex Espace and the OMEGA Boutique which we operate next to Apple, the TAG Heuer boutique makes Liverpool One a genuine destination for luxury watch and jewellery purposes.”

Rob Diver, managing director at TAG Heuer UK and Ireland, said, at more than 200 sq m, the new boutique is the largest mono brand space of its kind for the brand, underscoring the company’s dedication to reaching key markets and providing an elevated client experience. He added: “It is a pleasure to begin our first partnership with DMR with such brand visibility in the popular Liverpool One destination.”

Metis and CBRE acted for Liverpool One. Rebecca Davison at Howard Kennedy represented David M Robinson.