Homecare provider aims to recruit 50 staff following new Preston branch opening

Tracey Redwood, centre

A North West homecare specialist plans to create 50 jobs following the opening of its latest branch, in Preston.

Westmorland Homecare’s ew site, in Chapel Street, will cover Preston, Fulwood, Penwortham, Kirkham, Bamber Bridge, Walton-le-Dale, Longton, North Leyland, Ribbleton, Lea and Longridge.

The firm already has branches at South Lakeland, Poulton, Fylde and Wyre, Lancaster and Morecambe.

Company director, Russell Crossley, said: “There are currently four members of staff, including two homecare assistants, but as business grows we shall be looking to recruit between 30 and 50 extra members of staff during 2024.

“There is a huge demand for care now but that demand is going to be even greater in future bearing in mind the growth in the number of elderly people and their needing care in their own homes.”

Mr Crossley said statistics showed there would be more than a 40% growth in the number of people aged 65-79 over the next 20 year, with that percentage rising to more than 70% for the 80-89 years bracket and 169% for those aged between 90 and 94.

Westmorland Homecare provides hundreds of hours of care each week to enable vulnerable and often frail people over the age of 18 to live independently in their own home.

Its services include home care, such as help with housekeeping and meal preparation, and personal care, such as help with medication, dressing, bathing and living their life to the full.

The new branch reflects the continued growth of Westmorland Homecare Limited, which was founded in 2017 by doctors Josh Macaulay and Chris Moss and director Russell Crossley. Both doctors had experience of caring for people in their NHS roles as an A&E doctor and anaesthetist. Russell’s specialities are in business but he also has a lifetime of experience in care.

Mr Crossley added: “The Preston branch has the same ethos as the rest of the company. We believe that every individual should be free to remain in their home as long as they wish and should continue to be as active and independent as possible and to have rich and fulfilling lives.”

The registered care manager at the Preston branch is Tracey Redwood, who started work for the company as a homecare assistant at its Poulton, Fylde and Wyre branch, before becoming a team leader, co-ordinator and a senior co-ordinator there.

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