Castore shifts up a gear with long term US motorsports contract

Castore, the Manchester-based premium performance sportswear brand, Castore, has unveiled a new long term partnership with leading US auto racing organisation, Hendrick Motorsports.

The partnership marks Castore’s latest foray into the motorsports arena, with existing partnerships with McLaren Automotive, Oracle Red Bull Racing, Silverstone, Repsol Honda Team and McLaren F1.

Hendrick Motorsports was founded in 1984 and boasts a record 14-car owner championships in NASCAR’s premier division.

The organisation fields four full time Chevrolet teams on the NASCAR Cup Series circuit, with drivers Kyle Larson, Chase Elliott, William Byron and Alex Bowman.

The new partnership will become one of Castore’s biggest US partnerships to date, thus expanding the brand’s presence across the pond and further developing its focus on motorsports brands that value constant development, engineering, and material exploration alongside human performance.

Tom Beahon, co-founder at Castore, said: “We are beyond delighted to announce our partnership with Hendrick Motorsports. Hendrick Motorsports not only have a constant ambition to be the best, but they also match our own desires to challenge sports at the elite level through technical perseverance.

“Castore is developing an ever growing presence within motorsports, partnering with some of the highest profile teams across the world – we are incredibly proud to partner with another hugely successful team in NASCAR.”

He added: “Hendrick Motorsports have an outstanding history within an extremely competitive sport and we’re looking forward to playing a part in brand’s next chapter.”

Jeff Gordon, vice chairman of Hendrick Motorsports, said: “Like Hendrick Motorsports, Castore is a brand that never stops innovating and is constantly seeking ways to make its athletes better. With their commitment to elite quality and utilising advanced engineering to develop products, we see many commonalties between our two organisations.

“As Hendrick Motorsports enters our 40th anniversary season, we look forward to working with Castore to elevate the look and performance of our track apparel and the sportswear used by our pit crews. Our fans have been asking for official team kits, and we’re excited to offer them for the very first time.”