New boss at Kinaxia says tech investment gives company edge for growth

Michael Conroy

The new chief executive of Kinaxia logistics says the Macclesfield-based group has a unique technology edge in a fragmented sector.

Michael Conroy, a former chief executive of Palletforce, replaces Simon Hobbs who has left after four years to pursue new opportunities.

His remit at privately owned Kinaxia will be to unlock further growth potential through scale and technology while simplifying and harmonising company processes.

Kinaxia has annual turnover of more than £220m and Conroy starts his new job today (8 January 2024).

Conroy said: “I’m extremely motivated to take up this new position and, despite the expectation of challenging market conditions continuing in 2024, I believe Kinaxia is in a strong position to capitalise on opportunities that exist.

“The business has a unique customer proposition, offering the benefits of a fully-owned and controlled national logistics network, with services delivered directly to customers by our local experts.

“This enables us to develop deep relationships with our existing customers, focus on providing sector-leading service excellence, and win market share from our competitors.”

He added: “Current market dynamics, together with the fragmented nature of the industry, offer a significant opportunity to unlock growth potential.

“We will have an increased focus on leveraging data and technology to reduce waste and improve productivity and efficiency, while also creating value for our customers by developing digital and data-focused solutions that enhance service, provide a competitive advantage and deliver sustainable growth.

“One of our greatest strengths is the talent, expertise and skills which flow throughout Kinaxia. Great people make great businesses, and empowering our workforce by nurturing talent and developing skills will see our people invested in the ethos of ‘one Kinaxia’ and the quality values the brand stands for.”

Conroy comes to Kinaxia with a big reputation in the logistics sector having led Palletforce through its most significant period of expansion, taking the express freight distribution network’s turnover from £20m to £200m during a 13-year tenure.

He oversaw a £100m strategic investment across the Palletforce business, including the creation of its SuperHub, pioneered award-winning technology and innovation, led the collaboration of over 100 top UK regional hauliers, and was integral in the creation of EV Cargo UK in 2018.

His technology led approach looks to repeat his success as chief executive of Networks for Culina Group, where he led its digital transformation and financial improvement by focusing on cost reduction, enhanced productivity, and successfully capturing commercial opportunities.

Kinaxia Chairman Graham Norfolk said of Conroy: “He is a respected industry figure, with vast experience in senior positions in the UK logistics industry. The board looks forward to working with him as Kinaxia moves into its next stage of development.”

Kinaxia, which has its headquarters in Macclesfield, Cheshire, employs more than 2,000 staff nationwide with a fleet of over 1,000 vehicles transporting goods for the retail, leisure, food and drink and manufacturing sectors.

The group has 2.7 million sq ft of warehouse facilities nationwide, offering contract packing, e-fulfilment, returns management, storage services and a complete distribution service.

In the handover to his successor, Hobbs said: “We achieved a great deal despite the challenges we faced, and have brought a great business closer together. Kinaxia is now recognised in the UK market as a fresh and capable logistics provider and is well-positioned for its next phase of growth.”

 

Close